Visibility • Atlanta, GA
Key Results
21%
increase in website visitors
29%
increase in traffic from search
70%
increase in traffic from social media
32K
Google searches in February 2026
SpotHopper helped Midtown Social increase online visibility—making it easier for new customers to discover and choose the restaurant.
Devon Green
Midtown Social Restaurant & Bar
Our sales went up every month since we've had SpotHopper. I'm talking tenfold. It's been great.
Devon Green
Midtown Social Restaurant & Bar
Midtown Social Restaurant & Bar is a high-energy, vibe dining destination in West Midtown Atlanta, built around great food, music, and experiences.
But getting discovered was a challenge.
Like many independent restaurant owners, Devon Green was managing marketing across multiple channels while running a busy operation. Staying visible meant constantly posting on social media, responding to customer reviews, updating website content, and promoting new dishes and events.
"Before SpotHopper, the challenge mainly came to responding to customer reviews, promoting dishes, and growing our business with the website," explains Devon.
Even with a strong concept, inconsistent marketing made it harder to stay top-of-mind and compete in a fast-growing area.
After implementing SpotHopper, Midtown Social became easier to find across the channels that drive dining decisions: Google, social media, and their website.
Search visibility improved, with thousands of monthly Google searches and a measurable increase in traffic from search.
Social media became a consistent driver of discovery, helping the restaurant reach new audiences and bring more visitors to the website.
The website itself also became a stronger representation of the experience, using high-quality visuals and integrated tools to help customers understand what made Midtown Social unique before they ever visited.
"They helped us build a website, with images and content that help us outshine our competitors," says Devon.
Instead of relying on fragmented efforts, Midtown Social established a consistent, high-quality digital presence that worked together across channels.
SpotHopper created a connected marketing system that improved visibility across search, social, and the restaurant's website.
Content creation and distribution became faster and more consistent, allowing Midtown Social to regularly share updates, dishes, and promotions across platforms from a single place.
"Integration with Instagram and Facebook allows me to upload a picture and send it to multiple platforms at one time," says Devon.
The website was redesigned to better showcase the restaurant, with professional photos and videos that helped customers visualize the experience and make decisions more easily.
At the same time, integrated tools made it easier to stay active and responsive online—keeping listings, content, and customer engagement up to date.
Together, these improvements made Midtown Social more visible where it matters most—helping more diners find the restaurant, understand the experience, and decide to visit.
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